Here are just a few of our strategies:
It’s no secret that television advertising is a huge part of what we do. Our TV ads target buyers and sellers. In addition many of our sellers are both sellers and buyers. No other medium is as powerful as television. Our buyer ads attract all types of buyers who are looking for homes that just came on the market. Our newest buyer ad that offers our unique Home Finder System has been a hit! Every month we receive hundreds of inquiries from buyer’s looking to see our listings. In addition, our frequent news appearances on local TV stations allow us to not only educate buyers on the market, but promote many of our homes to them as well.
Online advertising starts with taking the highest quality pictures to ensure that every home receives maximum exposure. Let’s face it, most agents aren’t professional photographers. An agent running around with a smartphone is far different than a professional with a state of the art camera like we use for all of our listings. Angles and lighting can make a profound difference on how a Buyer perceives your home. All of our pictures are taken by our Field Agents who are trained in professional photography.
Home View Before Professional Photographer
Home View After Professional Photographer
Interactive Floor Plans
Interactive Floor Plans increase online views by 70%. We use them on every home we list. Only 8% of all homes listed have Floorplans so our listings really stand out. See an example of a completed virtual floor plan.
Real Estate Websites
High quality photographs and interactive floor plans are extremely important, but they only help if the home is marketed in all the right places. A home cannot just be placed on MLS. There are countless other sites that work great but need attention.
Sites such as Trulia.com and Zillow.com require manual updating and proper claiming of listings to achieve maximum exposure. We do this on all of our listings. There are also hundreds of other websites, both big and small, that we utilize to showcase all of our listings on. Here are just some examples:
The rising cost and workload of advertising homes online is one of the biggest reasons that many agents do not do it and rely solely on MLS.
There are hundreds of paid and free real estate websites. Your home needs to be placed on every site possible to ensure every potential Buyer is viewing your home. All of these websites will result in more demand and a higher sale price.
International Real Estate Websites
Every day the world is becoming more and more connected. Over the past few years international buyer interest in the Greater Boston vicinity continues to rise. In an effort to add convenience to their home search we have invested in Immobel which translates our listings into 12 different languages and promotes your home internationally to non-English speaking/reading buyers.
Selling a home is not only about attracting buyers but it is also about attracting agents! Our Reverse Prospecting Tool is another way we can identify buyers through their agents.
Most sellers and many agents are unaware that MLS and many subscription-based real estate databases will allow you to target and push a listing out to agents that have buyers with criteria that match a certain listing.
Most buyers have fairly specific search criteria when searching; this tool allows us to target these buyers with email notification to their agents showcasing the home for sale.
Seems simple enough, and quite frankly it is. It is just another tool in the toolbox to ensure every qualified buyer knows about your home!
Facebook, Twitter and LinkedIn are additional marketing channels we use to attract buyers not only through all of our educational content but also when we post our listings. Facebook’s new paid boosting feature allows us to not only market homes to our followers who have liked our page but also to others in the town of the listing. We began utilizing this method in the spring of 2015 and it has been a huge success.
Again this is only a small example of what we do to market the homes we list. We have many more tricks up our sleeve!
I would like to say thank you to the McGeough Lamacchia team. Their unique system of evaluating a home’s potential and designing a marketing campaign worked flawlessly. They were able to give us maximum exposure to many potential buyers. They were never too busy to answer our many questions and were quick with suggestions. We were delighted to accept an offer made the same day the property went on the market.
Elaine O., Randolph, Massachusetts