Every one of our listings gets the same 4 step plan to ensure all Buyers are viewing your home!
This proprietary 4 step marketing plan took us 10 years to create and is broken down as follows:
No other medium is as powerful and produces as many household impressions as television. Our Buyer ads attract first-time buyers and trade-up/trade-down buyers who are looking for homes that just came on the market. In fact our newest ad which promotes our home search app has been downloaded thousands of times resulting in countless transactions. Every month we receive hundreds of Buyer inquiries looking to see our listings. In addition, our frequent news appearances on local TV stations allow us to not only educate Buyers on the market but promote many of our homes to them as well.
Online advertising starts with taking the highest quality pictures to ensure that every home receives maximum exposure. Let’s face it, most agents aren’t professional photographers. An agent running around with a regular digital camera or smartphone is far different than a professional with a $3,000-$5,000 state of the art camera. Angles and lighting can make a profound difference in how a Buyer perceives your home. National studies have proven that the more quality pictures posted online the more views your home will receive!
Interactive Floor Plans
Another absolute must for our client’s homes is an Interactive Floor Plan. Virtual tour technology has been around for years now, but the complaint has always been how the video feels like it was taken in a fish bowl. This is because the lens used takes 360° pictures that make for this fishbowl or underwater feel. Technology improvements now allow for better imaging, higher quality pictures coupled with an interactive floor plan. See an example of a completed virtual floor plan. Study after study show how interactive presentations increase online viewings by as much as 70%!
Real Estate Websites
Perfect pictures and interactive floor plans are all for nothing if they are placed on MLS and other real estate sites incorrectly. MLS must have the maximum amount of pictures, which is 30, to ensure the most Buyers are viewing your home. It still amazes us how so many agents will upload 10 or less pictures on MLS and most of them are low quality at best. It is not enough just to put the home on MLS, obviously a good first step, but there are countless other sites that need even more attention.
Did you know sites like Trulia.com and Zillow.com require tedious manual uploading of pictures to ensure the home gets the correct exposure? The more obvious sites like Realtor.com and Boston.com require exclusive contracts and continue to charge more and more for proper home placement but also require plenty of administrative work to ensure accuracy. Remember, just because a Buyer can log onto these sites for free to view homes does not mean that they are free to advertise your home on.
The rising costs of advertising homes online is one of the biggest reasons that many agents do not do it and rely solely on MLS.
There are hundreds and hundreds of paid and free real estate sites ranging from Military.com to VLShomes.com that your home needs to be placed on to ensure every Buyer is viewing your home.
International Real Estate Websites
In addition, due to foreign investors entering in the U.S. real estate market, we are having great success with immobel.com. This site which translates our listings into 12 different languages like Portuguese and Chinese and promotes your home internationally.
Last, but definitely not least, in the online advertising section is Social Media.
Each year Facebook, Twitter and popular blog sites gain more and more traction with how we buy products. Real estate is no exception. Tweeting out your home to thousands of followers is a great way for a buzz to be created about a new listing in a community.
Also, posting a home on Facebook is another strategy to leverage our sphere of influence about your home.
Most sellers are unaware that MLS and many subscription based real estate databases allow you to push the home out to thousands of agents that have qualified buyers searching for a home like yours.
Since all Buyers have to put in a fairly specific search criteria when searching on MLS, this tool allows us to target these Buyers with emails to notify them of the home for sale.
Seems simple enough, and quite frankly it is, and it is just another tool in the toolbox to ensure every qualified Buyer knows about your home.
Some clients have asked why we are so open with our marketing strategy when plenty of agents have and will print this up and try and copy it. The answer is simple; the amount of employees, agents, systems, and money needed to implement each step effectively is too difficult to copy. As mentioned earlier, it has taken us almost 10 years of trial and error to perfect how to market a home successfully but we now have it down to a science!
I would like to say thank you to the McGeough Lamacchia team. Their unique system of evaluating a home’s potential and designing a marketing campaign worked flawlessly. They were able to give us maximum exposure to many potential buyers. They were never too busy to answer our many questions and were quick with suggestions. We were delighted to accept an offer made the same day the property went on the market.Elaine O., Randolph, Massachusetts